Angelica Urbas - Former Googler Launches 'Pandora For Fashion' Site

We’ve all been there – scouring the internet for items of clothing to buy to suit any given occasion, only to feel more than overwhelmed by the volume of choice now available and increasingly frustrated by how hard it is to actually find something we like.

Abigail Holtz is out there to try and solve that problem. Hailing from Google where she worked on a multitude of different shopping products, including and Google Catalogs, she is looking to help get the right fashion items in front of the right people with her new start-up, Affinity.

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